Partnerships

MAKE YOUR MARK.

Magic City Games brings athletes, fans, brands, and Birmingham together. We build partnerships that elevate the experience, serve the city, and create real value on every side.

BUILD WITH US

The 2026 season

1,734athletes
42states
13countries
1,378runners downtown
4,000+people welcomed
18divisions

Who we build with

CURRENT PARTNERS.

Bolder Athlete
Whether you're chasing longevity or a spot on the podium, Bolder Athlete helps you train hard, recover smart, and keep pushing forward—stronger, healthier, and ready for whatever comes next.
Visit Bolder →
Cahaba Cycles
Cahaba Cycles offers everything you need to enhance your cycling experience, including a wide range of bicycles, gear, and services. Visit any of their five locations or shop online. Enjoy your ride!
Visit Cahaba Cycles →
City of Birmingham
The City of Birmingham is focused on enhancing education for young people, fostering a climate of economic opportunity for all residents and leveraging public-private partnerships to make the city the best version of Birmingham it can be.
Visit City of Birmingham →
Frog Grips
The best damn grips. Period!
Use code “MAGICCITY15” at checkout to save money on your next purchase.
Visit Frog Grips →
No Days Off Water
Ultra premium water for athletes who demand more from every drop. NDO H2O keeps you hydrated through the toughest workouts, competitions, and everything in between.
Visit NDO →
Greater Birmingham Convention & Visitors Bureau
It is our privilege to tell Greater Birmingham’s story, in order to promote tourism and convention business throughout the region.
Visit Birmingham →