What we've
built.
Seven events across one season, in one city. Every number below is a 2026 actual — counted, not projected.
- People in the season
- 4,253
- States represented
- 42
- Countries
- 13
- Visitor spending
- $372,837
The season
we ran.
Nov – Jan
Magic Hour Gym Tour
The season started where the work happens. We took the show to gyms across the Birmingham area — workouts, and a first look at the season it opened.
16Gyms visited
Jan – Feb
The Qualifier
Two weeks, streamed live from the gyms. Multiple scores, one shot at the floor.
2Weeks, streamed live
February
The Selection Show
Live, on camera: the qualifiers heard their names called. The floor got its athletes.
—Broadcast live
April
CrossRide
Out of the gym and onto the road — a community ride with Cahaba Cycles.
—Community ride
May
CrossFit® Competition
Athletes aged 35 to 70+ took the floor and proved the best years aren't behind anyone. FloElite carried it live.
374Athletes, 35 to 70+
July
Run Magic City
Runners took over downtown Birmingham for the 5K, 10K and half marathon — 53% women, with a 9-year-old and an 82-year-old on the same course. The biggest field we run, and the most local.
1,378Runners on the course
July
Magic City Games Championship
Competitors across 17 divisions, Rx to Novice — a lane for wherever you are. 1,102 people paid to watch, and 684 filled the seats.
302Competitors
Counted,
not projected.
1,734 athletes came to Birmingham in 2026, from 42 states and 13 countries, and left $372,837 in direct visitor spending behind them. The full accounting — room nights, travel distance, the method behind every figure — is on the impact page.
Every number on this page is a 2026 actual. Methods and fulfillment records available on request.